منابع مشابه
Comparing the effects of entertainment media and tobacco marketing on youth smoking.
OBJECTIVES To examine the concurrent effects of exposure to movie smoking and tobacco marketing receptivity on adolescent smoking onset and progression. METHODS Cross-sectional study of 4524 northern New England adolescents aged 10-14 in 1999 with longitudinal follow-up of 2603 baseline never-smokers. Cross-sectional outcomes included ever tried smoking and higher level of lifetime smoking am...
متن کاملThe challenges of social marketing of organ donation: news and entertainment coverage of donation and transplantation.
While great strides have been made in persuading the public to become potential organ donors, actual behavior has not yet caught up with the nearly universally favorable attitudes the public expresses toward donation. This paper explores the issue by situating the social marketing of organ donation against a broader backdrop of entertainment and news media coverage of organ donation. Organ dona...
متن کاملMixed Reality and Experiential Movie Trailers: Combining Emotions and Immersion to Innovate Entertainment Marketing
This paper describes the process and the purpose of innovating Mixed Reality technology to create an Experiential Movie Trailer. We discuss the creative means by which we engage users in a multimodal, multi-sensory group experience that makes them feel a part of a movie’s upcoming experience. The key to the success of this endeavor lies in borrowing techniques from playgrounds, game play and th...
متن کاملEntertainment Networking
The ongoing convergence of the Internet and telecommunications and entertainment networks continues to provide new and exciting opportunities for end users, application developers, content providers, and network operators. Traditional entertainment networks developed separately from networks used for communication and commerce. For example, until recently, cable TV networks were one-way broadca...
متن کاملEntertainment Robots
Recent entertainment robots created by Sar-cos Research Corporation and the Center for Engineering Design at the University of Utah are presented. Categories include humanoid and non-humanoid display robots that replay programmed motions, interactive robots that are teleoperated, and humanoid robots for research .
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2017
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000049